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FRANCHISESONAR

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Franchise Sonar is a data analysis tool. We provide forensic business intelligence, not legal or financial advice. Always consult qualified professionals before making franchise investment decisions.

[ THE_FOUNDER // MIDWEST // 2026 ]

Home/Franchises/Dunkin' vs Planet Fitness

[ FRANCHISE COMPARISON ]

Dunkin' vs Planet Fitness

Side-by-side FDD transparency analysis

Dunkin'

39/100

MODERATE

our band: 2 to 39

Planet Fitness

22/100

MODERATE

our band: 2 to 39

Dunkin'

METRIC

Planet Fitness

39%

Murk Score

22%

$532,400

Investment (Low)

$1,282,500

$1,832,500

Investment (High)

$3,769,000

$90,000

Franchise Fee

$40,000

5.9%

Royalty Rate

7.0%

8,780

Total Units

2,709

+281

Net Growth (YoY)

+141

Dunkin'

39/100 MODERATE, our band for scores 2 to 39

Full FDD transparency analysis with red flag breakdown

Get Dunkin' Report →

Planet Fitness

22/100 MODERATE, our band for scores 2 to 39

Full FDD transparency analysis with red flag breakdown

Get Planet Fitness Report →

[ MORE COMPARISONS ]

Dunkin' vs 1 Percent Lists Planet Fitness vs 1 Percent Lists Dunkin' vs 1-800-GOT-JUNK?Planet Fitness vs 1-800-GOT-JUNK?Dunkin' vs 1-800-JUNKPRO Planet Fitness vs 1-800-JUNKPRO Dunkin' vs 1-800-Packouts Planet Fitness vs 1-800-Packouts Dunkin' vs 1-800-Plumber Planet Fitness vs 1-800-Plumber Dunkin' vs 101 Mobility Planet Fitness vs 101 Mobility Dunkin' vs 1st Class Real Estate Planet Fitness vs 1st Class Real Estate Dunkin' vs 2nd Family Planet Fitness vs 2nd Family