[ INTELLIGENCE TIERS ]

Protect Your Investment Before You Sign

The Murk Score is free. Paid reports dig through the FDD with citations so you and your attorney start from the same disclosed facts.

$499 to protect a $250,000 decision = 0.2% of your investment

Everyone reads what the FDD says. We also read what it leaves out.

Every fact page-cited. Every figure read twice.

Founded by former franchisees who went through a legal fight with their franchisor.

Your 14-day review period starts the day you receive the FDD.

Essential Scan

$199/ per brand

or 4 interest-free payments of $49.75

Should you keep looking at this brand? A first read of the numbers that decide it.

  • ✓Murk Score: our 0 to 100 transparency rating for this FDD
  • ✓Fees, royalty and total investment, each with its FDD page
  • ✓What Item 19 discloses about sales, and what it leaves out
  • ✓Outlets opened, closed and transferred (Item 20)
  • ✓Lawsuits the franchisor discloses (Item 3)
  • ✓The franchisor’s own financial statements (Item 21)
  • ✓Questions to ask first, each tied to a fact on an FDD page
  • What changed since last year’s FDD: every change, field by field, with the page in both years (when we hold last year’s FDD; when we don’t, the report says so)
  • All 23 Items read, including the franchisor’s financial statements and the contract terms
  • Territory, non-compete, renewal and exit terms, set out for your attorney

Upgrade within 30 days: your $199 counts toward the Complete Report.

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THE DUE DILIGENCE PACKAGE

Complete Report

$499/ per brand

or 4 interest-free payments of $124.75

Every fact page-cited. Every figure read twice.

Your FDD due diligence, done completely: every Item read, every change since last year, every question to ask before you sign.

  • ✓What changed since last year’s FDD: every change, field by field, with the page in both years (when we hold last year’s FDD; when we don’t, the report says so)
  • ✓All 23 Items read, including the franchisor’s financial statements and the contract terms
  • ✓Every finding labeled Serious, Ask about or Good sign, each with its FDD page
  • ✓What it will cost you, and what Item 19 says owners make, and where it says nothing
  • ✓Territory, non-compete, renewal and exit terms, set out for your attorney
  • ✓Every question to ask, grouped by who can answer it: the franchisor, current owners, former owners, your attorney, your accountant
  • ✓Every calculation shown, so you can check our math
Get the Due Diligence Package

Want to talk it through? Add the 60-minute call for $500 more within 30 days.

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RECOMMENDED

Deep Dive Package

$999/ per brand

or 4 interest-free payments of $249.75

Talk it through with someone who’s signed one.

Brokers are paid when you sign. Franchisors are selling. We’ve owned a franchise, read the fine print the hard way, and gone through a legal fight with our franchisor. For 60 minutes, that experience is on your side of the table.

  • ✓60 minutes on video with former franchisees, booked right after checkout
  • ✓We walk your report with you: what’s normal, what’s not, and what to push on
  • ✓The pitfalls first-time buyers miss, checked against this FDD’s own pages
  • ✓The questions to take to your attorney, the franchisor and current owners
  • ✓A follow-up email with your action items, in writing
  • ✓Your full due diligence package: everything in the Complete Report
Book My Deep Dive

Paid by you, never by a franchisor. We earn the same whether you sign or walk away.

30-Day Money-Back Guarantee

We are not lawyers. The call is information about this FDD, not legal advice.

Reports are forensic business intelligence, not legal, financial, or investment advice. Always consult qualified professionals before making franchise investment decisions. Terms, Section 4

[ FEATURE COMPARISON ]

What's Included

FeatureFree$199$499$999
Murk Score✓✓✓✓
Snapshot Metrics (fees, investment, units)✓✓✓✓
Item 3: Litigation Summary—✓✓✓
Item 19: Financial Representations Audit—✓✓✓
Integrity Dashboard—✓✓✓
Items 12 & 17: Territory + Exit Deep-Dive——✓✓
Item 19 Revenue Read + Franchisor Cost Questions——✓✓
Franchisee Validation Questions + Attorney Priorities——✓✓
What Changed Since Last Year’s FDD (two-vintage comparison)——✓✓
60-Minute Call with Former Franchisees———✓
[ FAQ ]

Frequently Asked Questions

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A $499 report to protect a $250,000 decision.