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FRANCHISESONAR

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Franchise Sonar is a data analysis tool. We provide forensic business intelligence, not legal or financial advice. Always consult qualified professionals before making franchise investment decisions.

[ THE_FOUNDER // MIDWEST // 2026 ]

Home/Franchises/Holiday Inn Express vs IHOP (Traditional)

[ FRANCHISE COMPARISON ]

Holiday Inn Express vs IHOP (Traditional)

Side-by-side FDD transparency analysis

Holiday Inn Express

40/100

ELEVATED

our band: 40 to 64

IHOP (Traditional)

55/100

ELEVATED

our band: 40 to 64

Holiday Inn Express

METRIC

IHOP (Traditional)

40%

Murk Score

55%

$13,851,273

Investment (Low)

$1,907,682

$20,877,080

Investment (High)

$3,329,845

$75,000

Franchise Fee

$50,000

6.0%

Royalty Rate

4.5%

2,340

Total Units

1,642

+16

Net Growth (YoY)

-13

Holiday Inn Express

40/100 ELEVATED, our band for scores 40 to 64

Full FDD transparency analysis with red flag breakdown

Get Holiday Inn Express Report →

IHOP (Traditional)

55/100 ELEVATED, our band for scores 40 to 64

Full FDD transparency analysis with red flag breakdown

Get IHOP (Traditional) Report →

[ MORE COMPARISONS ]