[ FRANCHISE COMPARISON ]

KFC vs Taco Bell (Traditional)

Side-by-side FDD transparency analysis

KFC

50/100

ELEVATED

our band: 40 to 64

Taco Bell (Traditional)

21/100

MODERATE

our band: 2 to 39

KFC
METRIC
Taco Bell (Traditional)
50%
Murk Score
21%
$2,107,575
Investment (Low)
$1,859,750
$4,155,000
Investment (High)
$4,312,200
$45,000
Franchise Fee
$45,000
5.0%
Royalty Rate
5.5%
3,490
Total Units
7,998
-147
Net Growth (YoY)
+159