[ FRANCHISE COMPARISON ]

Orangetheory Fitness vs Studio Pilates

Side-by-side FDD transparency analysis

Orangetheory Fitness

61/100

ELEVATED

our band: 40 to 64

Studio Pilates

39/100

MODERATE

our band: 2 to 39

Orangetheory Fitness
METRIC
Studio Pilates
61%
Murk Score
39%
$764,577
Investment (Low)
$486,950
$1,104,920
Investment (High)
$818,150
$59,950
Franchise Fee
$50,000
8.0%
Royalty Rate
8.0%
1,224
Total Units
12
-74
Net Growth (YoY)
+7