[ FRANCHISE COMPARISON ]

Aloft Hotels vs Clarion Hotels

Side-by-side FDD transparency analysis

Aloft Hotels

37/100

MODERATE

our band: 2 to 39

Clarion Hotels

84/100

OPAQUE

our band: 65 to 100

Aloft Hotels
METRIC
Clarion Hotels
37%
Murk Score
84%
$13,567,610
Investment (Low)
$477,795
$29,889,610
Investment (High)
$3,091,995
from $75,000
Franchise Fee
from $45,000
5.5%
Royalty Rate
5.5%
169
Total Units
93
+3
Net Growth (YoY)
-17