[ FRANCHISE COMPARISON ]
Aloft Hotels vs Holiday Inn Express
Side-by-side FDD transparency analysis
Aloft Hotels
37/100
MODERATE
our band: 2 to 39
Holiday Inn Express
41/100
ELEVATED
our band: 40 to 64
Aloft Hotels
METRIC
Holiday Inn Express
37%
Murk Score
41%
$13,567,610
Investment (Low)
$13,851,273
$29,889,610
Investment (High)
$20,877,080
from $75,000
Franchise Fee
from $75,000
5.5%
Royalty Rate
6.0%
169
Total Units
2,340
+3
Net Growth (YoY)
+16