[ FRANCHISE COMPARISON ]

Holiday Inn Express vs KOA

Side-by-side FDD transparency analysis

Holiday Inn Express

41/100

ELEVATED

our band: 40 to 64

KOA

14/100

MODERATE

our band: 2 to 39

Holiday Inn Express
METRIC
KOA
41%
Murk Score
14%
$13,851,273
Investment (Low)
$40,050
$20,877,080
Investment (High)
$16,659,575
from $75,000
Franchise Fee
$45,000
6.0%
Royalty Rate
8.0%
2,340
Total Units
481
+16
Net Growth (YoY)
+1