[ FRANCHISE COMPARISON ]

Ben's Soft Pretzels vs Wetzel's Pretzels

Side-by-side FDD transparency analysis

Ben's Soft Pretzels

17/100

MODERATE

our band: 2 to 39

Wetzel's Pretzels

22/100

MODERATE

our band: 2 to 39

Ben's Soft Pretzels
METRIC
Wetzel's Pretzels
17%
Murk Score
22%
$122,200
Investment (Low)
$188,500
$344,500
Investment (High)
$725,450
$30,000
Franchise Fee
$40,000
6.0%
Royalty Rate
7.0%
88
Total Units
458
+3
Net Growth (YoY)
+32