[ FRANCHISE COMPARISON ]

Cold Stone Creamery vs Wetzel's Pretzels

Side-by-side FDD transparency analysis

Cold Stone Creamery

30/100

MODERATE

our band: 2 to 39

Wetzel's Pretzels

22/100

MODERATE

our band: 2 to 39

Cold Stone Creamery
METRIC
Wetzel's Pretzels
30%
Murk Score
22%
$390,675
Investment (Low)
$188,500
$680,775
Investment (High)
$725,450
$27,000
Franchise Fee
$40,000
6.0%
Royalty Rate
7.0%
1,054
Total Units
458
+60
Net Growth (YoY)
+32