[ FRANCHISE COMPARISON ]

Denny's vs IHOP (Non-Traditional)

Side-by-side FDD transparency analysis

Denny's

44/100

ELEVATED

our band: 40 to 64

IHOP (Non-Traditional)

30/100

MODERATE

our band: 2 to 39

Denny's
METRIC
IHOP (Non-Traditional)
44%
Murk Score
30%
$1,618,574.75
Investment (Low)
$784,382
$3,055,924.75
Investment (High)
$4,147,245
$30,000
Franchise Fee
$25,000
4.5%
Royalty Rate
4.5%
1,274
Total Units
51
-60
Net Growth (YoY)
+3