[ FRANCHISE COMPARISON ]

IHOP (Non-Traditional) vs IHOP (Traditional)

Side-by-side FDD transparency analysis

IHOP (Non-Traditional)

30/100

MODERATE

our band: 2 to 39

IHOP (Traditional)

59/100

ELEVATED

our band: 40 to 64

IHOP (Non-Traditional)
METRIC
IHOP (Traditional)
30%
Murk Score
59%
$784,382
Investment (Low)
$1,907,682
$4,147,245
Investment (High)
$3,329,845
$25,000
Franchise Fee
$50,000
4.5%
Royalty Rate
4.5%
51
Total Units
1,642
+3
Net Growth (YoY)
-13