[ FRANCHISE COMPARISON ]
Denny's vs IHOP (Traditional)
Side-by-side FDD transparency analysis
Denny's
44/100
ELEVATED
our band: 40 to 64
IHOP (Traditional)
59/100
ELEVATED
our band: 40 to 64
Denny's
METRIC
IHOP (Traditional)
44%
Murk Score
59%
$1,618,574.75
Investment (Low)
$1,907,682
$3,055,924.75
Investment (High)
$3,329,845
$30,000
Franchise Fee
$50,000
4.5%
Royalty Rate
4.5%
1,274
Total Units
1,642
-60
Net Growth (YoY)
-13