[ FRANCHISE COMPARISON ]
Applebee's vs IHOP (Non-Traditional)
Side-by-side FDD transparency analysis
Applebee's
45/100
ELEVATED
our band: 40 to 64
IHOP (Non-Traditional)
30/100
MODERATE
our band: 2 to 39
Applebee's
METRIC
IHOP (Non-Traditional)
45%
Murk Score
30%
$1,766,798
Investment (Low)
$784,382
$5,822,933
Investment (High)
$4,147,245
$35,000
Franchise Fee
$25,000
4.0%
Royalty Rate
4.5%
1,507
Total Units
51
-35
Net Growth (YoY)
+3