[ FRANCHISE COMPARISON ]
Applebee's vs IHOP (Traditional)
Side-by-side FDD transparency analysis
Applebee's
45/100
ELEVATED
our band: 40 to 64
IHOP (Traditional)
59/100
ELEVATED
our band: 40 to 64
Applebee's
METRIC
IHOP (Traditional)
45%
Murk Score
59%
$1,766,798
Investment (Low)
$1,907,682
$5,822,933
Investment (High)
$3,329,845
$35,000
Franchise Fee
$50,000
4.0%
Royalty Rate
4.5%
1,507
Total Units
1,642
-35
Net Growth (YoY)
-13