[ FRANCHISE COMPARISON ]
Applebee's vs Denny's
Side-by-side FDD transparency analysis
Applebee's
45/100
ELEVATED
our band: 40 to 64
Denny's
44/100
ELEVATED
our band: 40 to 64
Applebee's
METRIC
Denny's
45%
Murk Score
44%
$1,766,798
Investment (Low)
$1,618,574.75
$5,822,933
Investment (High)
$3,055,924.75
$35,000
Franchise Fee
$30,000
4.0%
Royalty Rate
4.5%
1,507
Total Units
1,274
-35
Net Growth (YoY)
-60